2024
2024
Coffee Therapy
A soulful brand identity and packaging system designed to turn a local cafe into a sensory experience. Inspired by rituals, comfort, and the simple joy of slowing down.
About
Rooted in ritual and comfort, this project redefines what a modern café brand can feel like.
Coffee Therapy is a café and bakery concept created to feel like a breather from the city’s noise — a space where coffee meets calm, and design sets the mood for connection. When the founders approached me, they envisioned a brand that felt less like a business, and more like a sanctuary.
A place that invites you to stay a little longer. To sip slowly. To reconnect with yourself or someone across the table.
This case explores how we crafted a full brand identity that merges emotional warmth with visual clarity — from logo to packaging, signage to social media.
The Challenge
The Challenge
Most cafés follow trends. Coffee Therapy needed a brand that would outlast them.
The café space was beautiful, the coffee top-quality, but the brand lacked cohesion and memorability. It was missing that feeling — the one where every element works in harmony to express who you are and why you exist.
Our challenge was to create a timeless visual identity that could evolve with the café’s growth, without losing the intimacy and charm that made it special in the first place.
From takeaway cups to signage and print menus, every touchpoint had to evoke a sense of calm, familiarity, and thoughtful design.
Solution
Solution
I've crafted a full visual system that wraps the guest experience in warmth and beauty.
Starting with the name and ethos, we designed a brand rooted in therapeutic calm — where earthy tones, botanical patterns, and soft curves evoke a cozy, sensory-rich space. Each element was designed not just to look good, but to feel good.
Key Deliverables:
Visual Identity: Logo system, coffee bean iconography, custom typography, and nature-inspired color palette
• Packaging Design: Branded paper cups, takeaway sleeves, stickers, and bakery packaging
• Print Collateral: Signage, window decals, takeaway menu, loyalty cards
• Social Media Assets: Post templates, launch content, and mood-driven visuals
The result is a brand that customers remember — not because it shouts, but because it gently lingers.
Concept
Concept
From beans to brand — every detail was designed to be felt, not just seen.
Coffee Therapy stands for more than just coffee. It’s about presence. Pause. Ritual. The brand had to mirror that — not through loud design trends, but through considered visual language that speaks softly and resonates deeply.
The monoline logo and coffee bean motif act as a visual shorthand for care, warmth, and craft. Supporting illustrations and natural textures bring the brand to life across every touchpoint — creating an experience that feels as good as it tastes.
More Works
(TT® — 02)
©2024
More Works
(TT® — 02)
©2024
FAQ
FAQ
01
What does working with you look like?
02
How many tasks can I submit?
03
How fast are turnaround times?
04
Can I pause or cancel my subscription?
05
Is production (photo/video) included?
06
Do you offer post-production editing?
07
Can I request everything - branding, web, social, etc.?
08
What tools do I need to collaborate?
09
Do I own the files you create?
10
What if I’m not sure what I need?
01
What does working with you look like?
02
How many tasks can I submit?
03
How fast are turnaround times?
04
Can I pause or cancel my subscription?
05
Is production (photo/video) included?
06
Do you offer post-production editing?
07
Can I request everything - branding, web, social, etc.?
08
What tools do I need to collaborate?
09
Do I own the files you create?
10
What if I’m not sure what I need?
2024
Coffee Therapy
A soulful brand identity and packaging system designed to turn a local cafe into a sensory experience. Inspired by rituals, comfort, and the simple joy of slowing down.
About
Rooted in ritual and comfort, this project redefines what a modern café brand can feel like.
Coffee Therapy is a café and bakery concept created to feel like a breather from the city’s noise — a space where coffee meets calm, and design sets the mood for connection. When the founders approached me, they envisioned a brand that felt less like a business, and more like a sanctuary.
A place that invites you to stay a little longer. To sip slowly. To reconnect with yourself or someone across the table.
This case explores how we crafted a full brand identity that merges emotional warmth with visual clarity — from logo to packaging, signage to social media.
The Challenge
Most cafés follow trends. Coffee Therapy needed a brand that would outlast them.
The café space was beautiful, the coffee top-quality, but the brand lacked cohesion and memorability. It was missing that feeling — the one where every element works in harmony to express who you are and why you exist.
Our challenge was to create a timeless visual identity that could evolve with the café’s growth, without losing the intimacy and charm that made it special in the first place.
From takeaway cups to signage and print menus, every touchpoint had to evoke a sense of calm, familiarity, and thoughtful design.
Solution
I've crafted a full visual system that wraps the guest experience in warmth and beauty.
Starting with the name and ethos, we designed a brand rooted in therapeutic calm — where earthy tones, botanical patterns, and soft curves evoke a cozy, sensory-rich space. Each element was designed not just to look good, but to feel good.
Key Deliverables:
Visual Identity: Logo system, coffee bean iconography, custom typography, and nature-inspired color palette
• Packaging Design: Branded paper cups, takeaway sleeves, stickers, and bakery packaging
• Print Collateral: Signage, window decals, takeaway menu, loyalty cards
• Social Media Assets: Post templates, launch content, and mood-driven visuals
The result is a brand that customers remember — not because it shouts, but because it gently lingers.
Concept
From beans to brand — every detail was designed to be felt, not just seen.
Coffee Therapy stands for more than just coffee. It’s about presence. Pause. Ritual. The brand had to mirror that — not through loud design trends, but through considered visual language that speaks softly and resonates deeply.
The monoline logo and coffee bean motif act as a visual shorthand for care, warmth, and craft. Supporting illustrations and natural textures bring the brand to life across every touchpoint — creating an experience that feels as good as it tastes.
More Works
(TT® — 02)
©2024
FAQ
01
What does working with you look like?
02
How many tasks can I submit?
03
How fast are turnaround times?
04
Can I pause or cancel my subscription?
05
Is production (photo/video) included?
06
Do you offer post-production editing?
07
Can I request everything - branding, web, social, etc.?
08
What tools do I need to collaborate?
09
Do I own the files you create?
10
What if I’m not sure what I need?
2024
Coffee Therapy
A soulful brand identity and packaging system designed to turn a local cafe into a sensory experience. Inspired by rituals, comfort, and the simple joy of slowing down.
About
Rooted in ritual and comfort, this project redefines what a modern café brand can feel like.
Coffee Therapy is a café and bakery concept created to feel like a breather from the city’s noise — a space where coffee meets calm, and design sets the mood for connection. When the founders approached me, they envisioned a brand that felt less like a business, and more like a sanctuary.
A place that invites you to stay a little longer. To sip slowly. To reconnect with yourself or someone across the table.
This case explores how we crafted a full brand identity that merges emotional warmth with visual clarity — from logo to packaging, signage to social media.
The Challenge
Most cafés follow trends. Coffee Therapy needed a brand that would outlast them.
The café space was beautiful, the coffee top-quality, but the brand lacked cohesion and memorability. It was missing that feeling — the one where every element works in harmony to express who you are and why you exist.
Our challenge was to create a timeless visual identity that could evolve with the café’s growth, without losing the intimacy and charm that made it special in the first place.
From takeaway cups to signage and print menus, every touchpoint had to evoke a sense of calm, familiarity, and thoughtful design.
Solution
I've crafted a full visual system that wraps the guest experience in warmth and beauty.
Starting with the name and ethos, we designed a brand rooted in therapeutic calm — where earthy tones, botanical patterns, and soft curves evoke a cozy, sensory-rich space. Each element was designed not just to look good, but to feel good.
Key Deliverables:
Visual Identity: Logo system, coffee bean iconography, custom typography, and nature-inspired color palette
• Packaging Design: Branded paper cups, takeaway sleeves, stickers, and bakery packaging
• Print Collateral: Signage, window decals, takeaway menu, loyalty cards
• Social Media Assets: Post templates, launch content, and mood-driven visuals
The result is a brand that customers remember — not because it shouts, but because it gently lingers.
Concept
From beans to brand — every detail was designed to be felt, not just seen.
Coffee Therapy stands for more than just coffee. It’s about presence. Pause. Ritual. The brand had to mirror that — not through loud design trends, but through considered visual language that speaks softly and resonates deeply.
The monoline logo and coffee bean motif act as a visual shorthand for care, warmth, and craft. Supporting illustrations and natural textures bring the brand to life across every touchpoint — creating an experience that feels as good as it tastes.
More Works
©2024
FAQ
What does working with you look like?
How many tasks can I submit?
How fast are turnaround times?
Can I pause or cancel my subscription?
Is production (photo/video) included?
Do you offer post-production editing?
Can I request everything - branding, web, social, etc.?
What tools do I need to collaborate?
Do I own the files you create?
What if I’m not sure what I need?