2024
2024
Book Club
Strategic branding and digital design for thought leaders: A refined identity and elevated online presence for renowned coach Alyssa Nobriga.
About
Inspired by deep emotional intelligence and visionary coaching, this project
redefines what it means to lead with both beauty and depth.
As a brand designer for personal brands, I partner with visionary leaders to build identities that resonate as deeply as their purpose.
When Alyssa Nobriga - a master coach, international speaker, and founder of the Institute for Coaching Mastery - approached me, she was ready to elevate her brand. Her mission was clear: create a powerful, cohesive digital presence that matched the transformational depth of her work and could evolve with her growing global influence.
This case study explores how we translated Alyssa's impact into a premium brand identity - one that’s elegant, strategic, and ready to scale.
The Challenge
The Challenge
As personal brands expand, their visual identity must evolve - or risk becoming outdated and misaligned.
Alyssa’s brand had reached a tipping point. Her coaching institute was growing, her podcast gaining traction, and her live events drawing a wider audience. Yet, her digital presence hadn’t caught up. The visual inconsistency was creating a gap between how her brand looked and the caliber of her work.
This is a common inflection point for personal brands. When influence grows, branding must rise to meet it - not only to maintain trust, but to propel the brand forward. That’s where I came in.
Solution
Solution
As personal brands expand, their visual identity must evolve - or risk becoming outdated and misaligned.
I crafted a complete brand identity and digital system for Alyssa - merging elegant aesthetics with business strategy.
We started with her core: her values, vision, and audience. Every design choice — from logo to layout — was made to reflect who she is and how she leads. The final result is a luxurious, yet approachable, brand experience that flows effortlessly across every touchpoint.
Key Deliverables:
Visual Identity: A timeless logo suite, calming color palette, and premium type system.
Website Design: Fast, responsive, and strategically structured to drive conversions across services and programs.
Brand Collateral: Business cards, event materials, and digital templates that reinforce brand consistency.
Social & Podcast Design: Templates for Instagram, podcast cover art, and promotional graphics designed for engagement.
Every element is optimized for scalability, allowing her team to maintain visual consistency without creative bottlenecks.
Concept
Concept
Every element - from logo to layout - was designed to support Alyssa’s presence as a transformational leader.
This project exemplifies my approach: crafting personal brands that lead with presence, purpose, and polish. I specialize in designing for coaches, experts, and entrepreneurs who are ready to show up as industry leaders - with a brand that reflects their full depth and direction.
For Alyssa, I developed a fully customized visual system designed to scale. At the heart of the identity is a timeless ‘AN’ monogram, acting as a visual shorthand for clarity, mastery, and impact. This mark provides consistency and recognition across all touchpoints - from digital platforms to printed materials.
More Works
(GQ® — 02)
©2024
More Works
(GQ® — 02)
©2024
FAQ
FAQ
01
What does working with you look like?
02
How many tasks can I submit?
03
How fast are turnaround times?
04
Can I pause or cancel my subscription?
05
Is production (photo/video) included?
06
Do you offer post-production editing?
07
Can I request everything - branding, web, social, etc.?
08
What tools do I need to collaborate?
09
Do I own the files you create?
10
What if I’m not sure what I need?
01
What does working with you look like?
02
How many tasks can I submit?
03
How fast are turnaround times?
04
Can I pause or cancel my subscription?
05
Is production (photo/video) included?
06
Do you offer post-production editing?
07
Can I request everything - branding, web, social, etc.?
08
What tools do I need to collaborate?
09
Do I own the files you create?
10
What if I’m not sure what I need?
2024
Book Club
Strategic branding and digital design for thought leaders: A refined identity and elevated online presence for renowned coach Alyssa Nobriga.
About
Inspired by deep emotional intelligence and visionary coaching, this project
redefines what it means to lead with both beauty and depth.
As a brand designer for personal brands, I partner with visionary leaders to build identities that resonate as deeply as their purpose.
When Alyssa Nobriga - a master coach, international speaker, and founder of the Institute for Coaching Mastery - approached me, she was ready to elevate her brand. Her mission was clear: create a powerful, cohesive digital presence that matched the transformational depth of her work and could evolve with her growing global influence.
This case study explores how we translated Alyssa's impact into a premium brand identity - one that’s elegant, strategic, and ready to scale.
The Challenge
As personal brands expand, their visual identity must evolve - or risk becoming outdated and misaligned.
Alyssa’s brand had reached a tipping point. Her coaching institute was growing, her podcast gaining traction, and her live events drawing a wider audience. Yet, her digital presence hadn’t caught up. The visual inconsistency was creating a gap between how her brand looked and the caliber of her work.
This is a common inflection point for personal brands. When influence grows, branding must rise to meet it - not only to maintain trust, but to propel the brand forward. That’s where I came in.
Solution
As personal brands expand, their visual identity must evolve - or risk becoming outdated and misaligned.
I crafted a complete brand identity and digital system for Alyssa - merging elegant aesthetics with business strategy.
We started with her core: her values, vision, and audience. Every design choice — from logo to layout — was made to reflect who she is and how she leads. The final result is a luxurious, yet approachable, brand experience that flows effortlessly across every touchpoint.
Key Deliverables:
Visual Identity: A timeless logo suite, calming color palette, and premium type system.
Website Design: Fast, responsive, and strategically structured to drive conversions across services and programs.
Brand Collateral: Business cards, event materials, and digital templates that reinforce brand consistency.
Social & Podcast Design: Templates for Instagram, podcast cover art, and promotional graphics designed for engagement.
Every element is optimized for scalability, allowing her team to maintain visual consistency without creative bottlenecks.
Concept
Every element - from logo to layout - was designed to support Alyssa’s presence as a transformational leader.
This project exemplifies my approach: crafting personal brands that lead with presence, purpose, and polish. I specialize in designing for coaches, experts, and entrepreneurs who are ready to show up as industry leaders - with a brand that reflects their full depth and direction.
For Alyssa, I developed a fully customized visual system designed to scale. At the heart of the identity is a timeless ‘AN’ monogram, acting as a visual shorthand for clarity, mastery, and impact. This mark provides consistency and recognition across all touchpoints - from digital platforms to printed materials.
More Works
©2024
FAQ
What does working with you look like?
How many tasks can I submit?
How fast are turnaround times?
Can I pause or cancel my subscription?
Is production (photo/video) included?
Do you offer post-production editing?
Can I request everything - branding, web, social, etc.?
What tools do I need to collaborate?
Do I own the files you create?
What if I’m not sure what I need?
2024
Book Club
Strategic branding and digital design for thought leaders: A refined identity and elevated online presence for renowned coach Alyssa Nobriga.
About
Inspired by deep emotional intelligence and visionary coaching, this project
redefines what it means to lead with both beauty and depth.
As a brand designer for personal brands, I partner with visionary leaders to build identities that resonate as deeply as their purpose.
When Alyssa Nobriga - a master coach, international speaker, and founder of the Institute for Coaching Mastery - approached me, she was ready to elevate her brand. Her mission was clear: create a powerful, cohesive digital presence that matched the transformational depth of her work and could evolve with her growing global influence.
This case study explores how we translated Alyssa's impact into a premium brand identity - one that’s elegant, strategic, and ready to scale.
The Challenge
As personal brands expand, their visual identity must evolve - or risk becoming outdated and misaligned.
Alyssa’s brand had reached a tipping point. Her coaching institute was growing, her podcast gaining traction, and her live events drawing a wider audience. Yet, her digital presence hadn’t caught up. The visual inconsistency was creating a gap between how her brand looked and the caliber of her work.
This is a common inflection point for personal brands. When influence grows, branding must rise to meet it - not only to maintain trust, but to propel the brand forward. That’s where I came in.
Solution
As personal brands expand, their visual identity must evolve - or risk becoming outdated and misaligned.
I crafted a complete brand identity and digital system for Alyssa - merging elegant aesthetics with business strategy.
We started with her core: her values, vision, and audience. Every design choice — from logo to layout — was made to reflect who she is and how she leads. The final result is a luxurious, yet approachable, brand experience that flows effortlessly across every touchpoint.
Key Deliverables:
Visual Identity: A timeless logo suite, calming color palette, and premium type system.
Website Design: Fast, responsive, and strategically structured to drive conversions across services and programs.
Brand Collateral: Business cards, event materials, and digital templates that reinforce brand consistency.
Social & Podcast Design: Templates for Instagram, podcast cover art, and promotional graphics designed for engagement.
Every element is optimized for scalability, allowing her team to maintain visual consistency without creative bottlenecks.
Concept
Every element - from logo to layout - was designed to support Alyssa’s presence as a transformational leader.
This project exemplifies my approach: crafting personal brands that lead with presence, purpose, and polish. I specialize in designing for coaches, experts, and entrepreneurs who are ready to show up as industry leaders - with a brand that reflects their full depth and direction.
For Alyssa, I developed a fully customized visual system designed to scale. At the heart of the identity is a timeless ‘AN’ monogram, acting as a visual shorthand for clarity, mastery, and impact. This mark provides consistency and recognition across all touchpoints - from digital platforms to printed materials.
More Works
(GQ® — 02)
©2024
FAQ
01
What does working with you look like?
02
How many tasks can I submit?
03
How fast are turnaround times?
04
Can I pause or cancel my subscription?
05
Is production (photo/video) included?
06
Do you offer post-production editing?
07
Can I request everything - branding, web, social, etc.?
08
What tools do I need to collaborate?
09
Do I own the files you create?
10
What if I’m not sure what I need?