Apr 1, 2024
How to Create a Brand Strategy in 30 Days
Most entrepreneurs know they need a brand strategy… but the thought of creating one sounds overwhelming.
Here’s the truth: you can build a powerful, clear, and effective brand strategy in just 30 days — without getting lost in the jargon or endless “branding mood boards."
Why You Need a Brand Strategy (Before You Do Anything Else)
Your brand strategy is the master plan for how your business looks, feels, and communicates. It’s what keeps your website, social media, and marketing efforts consistent and effective.
Without it, you risk:
Attracting the wrong audience
Sending mixed messages
Wasting time and money on ineffective marketing
The 30-Day Brand Strategy Plan
We’re breaking this into four weekly sprints, each with clear deliverables so you can move fast and with purpose.
Legacy
Week 1: Define Your Core Brand Foundation
Goal: Get crystal-clear on who you are and who you serve.
Action Steps:
Clarify Your Vision & Mission – Write down what your business stands for and where you’re headed.
Define Your Values – Choose 3–5 core values that guide decisions.
Identify Your Target Audience – Create 1–3 customer personas with demographics, pain points, and desires.
Select Your Brand Archetype – Choose the personality that aligns with your brand’s voice and tone.
Pro Tip: If your brand personality feels unclear, read our post on Understanding Your Brand Archetype.
Goal: Position your brand so you’re the choice for your audience.
Action Steps:
Write Your Brand Positioning Statement – Summarize who you help, how you help them, and why you’re different.
Define Your Unique Value Proposition (UVP) – The “why choose us” answer.
Develop Your Brand Voice – Decide on tone (friendly, authoritative, playful, etc.).
Create Core Messaging Pillars – 3–5 main messages you’ll repeat across all platforms.
Week 3: Design Your Visual Identi
Goal: Make your brand recognizable and visually consistent.
Action Steps:
Choose Your Color Palette – Based on your archetype and positioning.
Select Typography – 1–2 primary fonts that reflect your brand personality.
Design Your Logo – Keep it versatile and timeless.
Create Visual Guidelines – Moodboards, photography style, and graphics direction.
Pro Tip: If you’re not a designer, this is where partnering with a brand studio saves time and ensures qualit
Week 4: Map Your Brand Experience & Launch Plan
Goal: Ensure your brand is felt at every touchpoint.
Action Steps:
Audit All Brand Touchpoints – Website, social media, email, packaging, customer service scripts.
Align Everything with Your Strategy – Update visuals and messaging.
Create a Launch Campaign – Announce your refreshed brand across channels.
Document Your Brand Guidelines – So your team (and future hires) stay consistent.
Exclusivity
Your 30-Day Brand Strategy Checklist
✅ Vision, mission, and values
✅ Customer personas
✅ Brand archetype
✅ Positioning statement & UVP
✅ Messaging pillars
✅ Visual identity
✅ Brand guidelines
✅ Launch plan
Final Thoughts
A brand strategy isn’t something you create once and forget — it’s a living guide that evolves as your business grows.
But starting with a clear, 30-day plan gives you the focus and direction to stand out from day one.
Ready to build your brand strategy in 30 days?
At Tes Design Studio, we guide founders through our intensive Brand Strategy Sprint — delivering clarity, visuals, and a complete brand playbook in just one month.
Book Your Brand Strategy Session →
FAQ
01
What does working with you look like?
02
How many tasks can I submit?
03
How fast are turnaround times?
04
Can I pause or cancel my subscription?
05
Is production (photo/video) included?
06
Do you offer post-production editing?
07
Can I request everything - branding, web, social, etc.?
08
What tools do I need to collaborate?
09
Do I own the files you create?
10
What if I’m not sure what I need?
Apr 1, 2024
How to Create a Brand Strategy in 30 Days
Most entrepreneurs know they need a brand strategy… but the thought of creating one sounds overwhelming.
Here’s the truth: you can build a powerful, clear, and effective brand strategy in just 30 days — without getting lost in the jargon or endless “branding mood boards."
Why You Need a Brand Strategy (Before You Do Anything Else)
Your brand strategy is the master plan for how your business looks, feels, and communicates. It’s what keeps your website, social media, and marketing efforts consistent and effective.
Without it, you risk:
Attracting the wrong audience
Sending mixed messages
Wasting time and money on ineffective marketing
The 30-Day Brand Strategy Plan
We’re breaking this into four weekly sprints, each with clear deliverables so you can move fast and with purpose.
Legacy
Week 1: Define Your Core Brand Foundation
Goal: Get crystal-clear on who you are and who you serve.
Action Steps:
Clarify Your Vision & Mission – Write down what your business stands for and where you’re headed.
Define Your Values – Choose 3–5 core values that guide decisions.
Identify Your Target Audience – Create 1–3 customer personas with demographics, pain points, and desires.
Select Your Brand Archetype – Choose the personality that aligns with your brand’s voice and tone.
Pro Tip: If your brand personality feels unclear, read our post on Understanding Your Brand Archetype.
Goal: Position your brand so you’re the choice for your audience.
Action Steps:
Write Your Brand Positioning Statement – Summarize who you help, how you help them, and why you’re different.
Define Your Unique Value Proposition (UVP) – The “why choose us” answer.
Develop Your Brand Voice – Decide on tone (friendly, authoritative, playful, etc.).
Create Core Messaging Pillars – 3–5 main messages you’ll repeat across all platforms.
Week 3: Design Your Visual Identi
Goal: Make your brand recognizable and visually consistent.
Action Steps:
Choose Your Color Palette – Based on your archetype and positioning.
Select Typography – 1–2 primary fonts that reflect your brand personality.
Design Your Logo – Keep it versatile and timeless.
Create Visual Guidelines – Moodboards, photography style, and graphics direction.
Pro Tip: If you’re not a designer, this is where partnering with a brand studio saves time and ensures qualit
Week 4: Map Your Brand Experience & Launch Plan
Goal: Ensure your brand is felt at every touchpoint.
Action Steps:
Audit All Brand Touchpoints – Website, social media, email, packaging, customer service scripts.
Align Everything with Your Strategy – Update visuals and messaging.
Create a Launch Campaign – Announce your refreshed brand across channels.
Document Your Brand Guidelines – So your team (and future hires) stay consistent.
Exclusivity
Your 30-Day Brand Strategy Checklist
✅ Vision, mission, and values
✅ Customer personas
✅ Brand archetype
✅ Positioning statement & UVP
✅ Messaging pillars
✅ Visual identity
✅ Brand guidelines
✅ Launch plan
Final Thoughts
A brand strategy isn’t something you create once and forget — it’s a living guide that evolves as your business grows.
But starting with a clear, 30-day plan gives you the focus and direction to stand out from day one.
Ready to build your brand strategy in 30 days?
At Tes Design Studio, we guide founders through our intensive Brand Strategy Sprint — delivering clarity, visuals, and a complete brand playbook in just one month.
Book Your Brand Strategy Session →
FAQ
01
What does working with you look like?
02
How many tasks can I submit?
03
How fast are turnaround times?
04
Can I pause or cancel my subscription?
05
Is production (photo/video) included?
06
Do you offer post-production editing?
07
Can I request everything - branding, web, social, etc.?
08
What tools do I need to collaborate?
09
Do I own the files you create?
10
What if I’m not sure what I need?
Apr 1, 2024
How to Create a Brand Strategy in 30 Days
Most entrepreneurs know they need a brand strategy… but the thought of creating one sounds overwhelming.
Here’s the truth: you can build a powerful, clear, and effective brand strategy in just 30 days — without getting lost in the jargon or endless “branding mood boards."
Why You Need a Brand Strategy (Before You Do Anything Else)
Your brand strategy is the master plan for how your business looks, feels, and communicates. It’s what keeps your website, social media, and marketing efforts consistent and effective.
Without it, you risk:
Attracting the wrong audience
Sending mixed messages
Wasting time and money on ineffective marketing
The 30-Day Brand Strategy Plan
We’re breaking this into four weekly sprints, each with clear deliverables so you can move fast and with purpose.
Legacy
Week 1: Define Your Core Brand Foundation
Goal: Get crystal-clear on who you are and who you serve.
Action Steps:
Clarify Your Vision & Mission – Write down what your business stands for and where you’re headed.
Define Your Values – Choose 3–5 core values that guide decisions.
Identify Your Target Audience – Create 1–3 customer personas with demographics, pain points, and desires.
Select Your Brand Archetype – Choose the personality that aligns with your brand’s voice and tone.
Pro Tip: If your brand personality feels unclear, read our post on Understanding Your Brand Archetype.
Goal: Position your brand so you’re the choice for your audience.
Action Steps:
Write Your Brand Positioning Statement – Summarize who you help, how you help them, and why you’re different.
Define Your Unique Value Proposition (UVP) – The “why choose us” answer.
Develop Your Brand Voice – Decide on tone (friendly, authoritative, playful, etc.).
Create Core Messaging Pillars – 3–5 main messages you’ll repeat across all platforms.
Week 3: Design Your Visual Identi
Goal: Make your brand recognizable and visually consistent.
Action Steps:
Choose Your Color Palette – Based on your archetype and positioning.
Select Typography – 1–2 primary fonts that reflect your brand personality.
Design Your Logo – Keep it versatile and timeless.
Create Visual Guidelines – Moodboards, photography style, and graphics direction.
Pro Tip: If you’re not a designer, this is where partnering with a brand studio saves time and ensures qualit
Week 4: Map Your Brand Experience & Launch Plan
Goal: Ensure your brand is felt at every touchpoint.
Action Steps:
Audit All Brand Touchpoints – Website, social media, email, packaging, customer service scripts.
Align Everything with Your Strategy – Update visuals and messaging.
Create a Launch Campaign – Announce your refreshed brand across channels.
Document Your Brand Guidelines – So your team (and future hires) stay consistent.
Exclusivity
Your 30-Day Brand Strategy Checklist
✅ Vision, mission, and values
✅ Customer personas
✅ Brand archetype
✅ Positioning statement & UVP
✅ Messaging pillars
✅ Visual identity
✅ Brand guidelines
✅ Launch plan
Final Thoughts
A brand strategy isn’t something you create once and forget — it’s a living guide that evolves as your business grows.
But starting with a clear, 30-day plan gives you the focus and direction to stand out from day one.
Ready to build your brand strategy in 30 days?
At Tes Design Studio, we guide founders through our intensive Brand Strategy Sprint — delivering clarity, visuals, and a complete brand playbook in just one month.
Book Your Brand Strategy Session →
FAQ
What does working with you look like?
How many tasks can I submit?
How fast are turnaround times?
Can I pause or cancel my subscription?
Is production (photo/video) included?
Do you offer post-production editing?
Can I request everything - branding, web, social, etc.?
What tools do I need to collaborate?
Do I own the files you create?
What if I’m not sure what I need?